Logo Policy

AACS Logo -The symbol of commitment to pursue the highest levels of patient safety.





All AACS members in good standing are granted a limited license to use the name and design logo of the American Academy of Cosmetic Surgery (AACS), which are registered trademarks of the AACS (Trademarks). This Policy sets forth the terms and conditions of the limited license granted members, which AACS may amend from time to time. Without limiting the foregoing, a member’s use of the Trademarks is subject to the following:

Terms and Conditions of Use

  1. Members of the Academy in good standing may use the Trademarks.
  2. Members may only use the Trademarks to indicate their membership in AACS. Members may not use the logo for any other purpose.
  3. The Trademarks may be used on practice stationery, brochures relating to a member’s practice; practice forms; business cards; personalized labels or stickers; plaques; office building signs; websites; and gifts for patients. If other uses are sought, written approval must first be obtained in advance from AACS (through AACS headquarters).
  4. In a group practice setting, the Trademarks may be used on group materials, provided that each individual is a member of AACS.
  5. The logo must be displayed in a manner consistent with AACS’ trademark and may not be modified in any manner. To obtain specific graphics requirements, contact AACS headquarters.
  6. All licensed users must ensure that the Trademarks are not utilized in a manner that may be inconsistent with or create confusion regarding AACS’ sole ownership and control of the logo.
  7. It is the responsibility of the individual member to ensure that all advertisements using the Trademarks conform to AACS’ Bylaws and other governing documents.
  8. AACS reserves the right to terminate any member’s license to use the Trademarks at any time, for any reason, with or without notice, and with or without cause, when AACS determines it to be in the best interest of AACS to do so.
  9. AACS reserves the right to amend, at any time, for any reason, with or without notice, its policies and the terms of the limited license hereby granted AACS members.



The American Academy of Cosmetic Surgery (“AACS”) owns and maintains multiple trademarks including, without limitation, its names, design logos, and collective membership marks registered with the USPTO (collectively “Trademarks”). The Academy will protect its Trademarks by, without limitation:

  • Maintaining and enforcing a strict policy regarding the use of its Trademarks.
  • Advising new and renewing members of the policy regarding the use of its Trademarks.
  • Conducting internet searches of the Trademarks, including without limitation, searches to confirm that physicians who list themselves as members of AACS, and/or otherwise use AACS Trademarks are in fact members in good standing, and are using the Trademarks in accordance with AACS’ Guidelines.
  • Inviting prospective cosmetic surgery patients to contact AACS to verify their physician’s membership.
  • Upon discovery of any unauthorized use of its Trademarks, AACS will: (i) send the infringing physician or entity a written demand to cease and desist their improper use of the Trademarks; (ii) confirm or pursue the party’s compliance with said cease and desist; (iii) take any further action warranted in light of the party’s response to said cease and desist letter; and (iv) report to the AACS Board of Trustees all Trademark infringement matters at the Board’s annual and interim meetings. Depending on the circumstances, the ED may, at the ED discretion, initiate any other action appropriate under the circumstances with the goal to protect AACS’ intellectual property, and the interests of its members.

Approved by the Board of Trustees

Revisions approved by the Board of Trustees: May 23, 2017