Looking Toward the Future at the 2020 Annual Scientific Meeting
Tuesday, March 24, 2020
We were fortunate to hold our 2020 Annual Scientific Meeting last month in Las Vegas, which left attendees with key takeaways they could use to improve their practices and drive cosmetic surgery into the future. From discussions on the latest techniques to new technologies to add to their practice, advice on ensuring the best patient outcomes, and collaboration across multiple disciplines, the meeting definitely lived up to its theme, "35 Years Strong: Past / Present / Future."
The future of cosmetic surgery is about embracing diversity. This year's meeting featured the first ever Women in Cosmetic Surgery Breakfast, featuring a panel of clinician and industry experts who discussed the challenges and opportunities associated with being a woman in cosmetic surgery, including running a business after completing medical training, working with industry partners, balancing family and professional commitments, and the pressure to conform to industry beauty standards. The panel, led by Sheila Barbarino, MD, included Rania Agha, MD, Victoria Karlinsky-Bellini, MD, Suzan Obagi, MD, Jane A. Petro, MD, Suzanne Yee, MD, Pat Altavilla, Michele C. Franklin, and Risa Rose. To continue the conversation, Dr. Jane Petro announced a special Women in Cosmetic Surgery edition of the American Journal of Cosmetic Surgery to be published next year. Additionally, AACS recognized Michele Franklin of Merz Pharmaceuticals with the Trailblazer award, Pat Altavilla of Suneva Medical with the Leadership Award, and Risa Rose of Allergan Aesthetics with the Catalyst award for their contributions to cosmetic surgery.
Focusing on Today's Most Sought-After Procedures
The meeting unofficially began on Wednesday, February 26, with the well-attended Facial Cosmetic Surgery Cadaver Workshop, co-directed by Mark-Mandell Brown, MD, and Kevin Duplechain, MD. Attendees focused on blepharoplasty and eyelid complications, facelifts, and ancillary procedures like facial implants and thread lifts.
Beginning on Thursday, February 27, attendees from over 35 countries benefited from physician education sessions offering up to 25.5 AMA PRA Category 1 CreditsTM that started each morning with Master Sessions on the most popular procedures and continued with engaging panels, keynote presentations, and detailed presentations. For those who wanted to know which facelift technique was best for their patients, there was a face-off during the "Why I Prefer My Facelift" panel, which gathered four experts, Howard Tobin, MD, Mike Nayak, MD, Steve Hopping, MD, and Kevin Duplechain, MD, to present their preferred methods. Each presenter revealed that different techniques may be used depending on the patient's goals, age, and skin type. The audience voted with applause and it was voted a tie among all four skilled surgeons!
Many patients have started to request dermatological procedures, and a panel, "Cosmetic Dermatology for the Non-Dermatologist" showed how any cosmetic surgeon can start to incorporate eyelid rejuvenation, skin tightening and resurfacing, and more into their practice. We continued exploring recent trends in non-invasive procedures with the "Injection Panel on Technique and Complications: Point/Counterpoint," as well as a session on "The One Laser I Can't Do Without and Why," which made it much easier to choose what your next purchase might be. Keeping with our theme, the final presentations on Saturday focused on new technologies and innovation to emphasize the future of cosmetic surgery,.
Throughout the meeting, attendees were invited to view more than 20 different poster presentations on groundbreaking research in cosmetic surgery, with AACS's past presidents acting as judges to choose the top posters. The Mandell-Brown Plastic Surgery Center Educational Foundation presented checks to the winners. In first place was Wade Brock, MD, (pictured), who won a $500 prize for his poster, "Lower Eyelid Blepharoplasty with Transconjunctival Approach and Fat Grafting: Restoring the Ideal Aesthetic of the Lower Eyelid and Cheek Junction." In second place was Aliza Epstein, MD, who won a $400 prize for her poster, "Incisionless Upper Blepharoplasty: Anterior Lamella Shortening Following Upper Eyelid Fractionated CO2 Laser Resurfacing," and Sheila Barbarino, MD, won $300 and took third place for her poster, "Evaluating the Effect of Incobotulinum Toxin in Glabella, Forehead, and Crow's Feet Using a High Dilution." AACS hopes that the poster contest will be a yearly part of the Annual Scientific Meeting and that it will encourage those who submitted abstracts that were not utilized for speaker presentations to participate in the meeting.
Educating for Patient Safety
Aside from sessions focusing on the latest procedures and techniques, many educational sessions focused on patient safety and protecting your practice. A special highlight of this year's meeting was the "When the Medical Board Calls" panel, moderated by AACS President Mark Mandell-Brown, MD, and featuring Kris Ramprasad, MD, a former president of the Ohio State Medical Board, Rhys Branman, MD, of the Arkansas Medical Board, Alex Sobel, DO, of the Washington Osteopathic Board, and Curtis Perry, MD. Presenters discussed how to handle medical board investigations, potential legal ramifications, and ways to protect your practice.
Keynote addresses from Noel M. Adachi, MBA, President and CEO of the Accreditation Association of Ambulatory Health Care and Zubin Austin, BScPhm, MBA, MISc, PhD, FCAHS, continued the theme of competency and quality in healthcare, along with the "Medical Risk Seminar." This seminar, led by Jeff Segel, MD, JD from Medical Justice, Graham Billingham, MD, Medical Director of MedPro, Marco Pelosi, MD, and Mark-Mandell-Brown, MD, reviewed malpractice data specific to cosmetic surgeons, pulled out recent trends, and gave attendees examples of cases to learn from. Saturday also featured a series of presentations on how to prevent and manage complications from body procedures, facelift, blepharoplasty, and dermatological procedures.
Empowering Your Practice Staff
The Annual Scientific Meeting also included two days of Allied Health educational sessions, open to physicians and their office staff. For the first time ever, AACS was proud to offer up to 16 CNE credits through the Association of periOperative Registered Nurses. Special speakers for this program included anesthesiologist David Shapiro, MD, and Noel Adachie, MBA, CEO of AAAHC. Sessions covered many crucial topics for practices including accrediting surgery centers, proper patient surgical positioning, alternatives to opioids for pain management, improving OR communication to reduce risk, and becoming a certified nurse first assistant. Presenters also covered marketing topics like social media, website enhancement, and reputation management. The meeting also featured a sold-out exhibit hall with over 100 vendors present to demonstrate the latest in technology and cosmetic surgery services.
Meeting attendees were able to connect over breaks in the Exhibit Hall, at the Welcome Reception, Webster Dinner benefiting the Cosmetic Surgery Foundation, and Saturday night's Closing Party that marked the end of another successful meeting. There was a catered Business Luncheon where attendees learned updates about AACS's advocacy efforts, heard a report from the American Board of Cosmetic Surgery, and listened to speeches from outgoing AACS President Chris Lowery, DO and incoming president Mark Mandell-Brown, MD. To see highlights and relive great memories, see photos from the meeting and check the hashtag #AACS2020 on Instagram.
We'll see you in 2021 in San Diego!
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