Welcome to The Consult
Tuesday, March 24, 2020
Dear friends and colleagues,
Welcome to the first edition of AACS's new quarterly newsletter, The Consult. This newsletter will share information, highlight our goals and accomplishments, focus on our members, provide information about our educational programs, and share practice ideas. Before I continue, I must acknowledge that the COVID-19 virus has presented us with a unique challenge. Our practices, like much of America, are at a standstill. As physicians and leaders, we must support our communities during this difficult time. I am reminded that without our health, other concerns fall by the wayside. You can visit our COVID-19 resources page that will be updated frequently with tools and information specific to you as cosmetic surgeons, including tools for your practice and information on financial resources available to you.
My goals for 2020 are ambitious but achievable, and they include more member engagement and expansion of AACS's programs. The Board of Trustees recently approved three new committees, Women in Cosmetic Surgery, Young Physicians, and Allied Health & Practice Management.
Having a focus on women's topics is both timely and necessary, since embracing diverse perspectives has always been a goal of AACS. The Young Physicians committee will engage our Fellow members and future leaders, bringing fresh ideas and enthusiasm to AACS. Finally, our Allied Health & Practice Management Committee reveals AACS's broad appeal to nurses, office personnel, and practice managers. It's important to engage our staff to foster education and growth, as any successful practice requires a team approach. We'll be working on more educational opportunities for clinical staff, after getting great reviews of the two-day Allied Health educational program at the 2020 Annual Scientific Meeting.
All of our physician members are encouraged to promote AACS membership to their office staff. The creation of these three new committees brings us to a total of 10 committees on which you can volunteer and make your voice heard. If you would like to get involved in any one of those committees, please contact Margaret Bengtson at firstname.lastname@example.org.
To continue member engagement, I am pleased to announce the publication of an AACS Directory this June, which will provide you with easy access to contact colleagues and friends in the Academy and illustrate the truly global geographic distribution of our members. You are encouraged to use this Directory to reach out to colleagues and improve your communication and collaboration with them.
Fiscal responsibility is another goal of mine. As we improve our Academy's financial well-being, we can grow future programming and continue to enhance our marketing efforts. We have already seen success in the growth of our certified Fellowship programs, with 27 General Cosmetic Surgery Fellowships and 4 Facial Cosmetic Surgery Fellowships able to to train new cosmetic surgeons each year. Making these tremendous educational and training programs well known to potential cosmetic physicians is a priority.
I also want to enhance the level of communication to our members and promote the Academy. This newsletter is just the start. Keep an eye for more social media posts, reports, and emails about all we are doing to serve and listen to you. We'll also revisit ways to improve our website with sharing new content for consumers, optimizing it for search, and highlighting our Fellowships and educational offerings.
I can promise you that our Executive Committee and Board of Trustees are engaged, optimistic, and dedicated to making this a great year of growth for the American Academy of Cosmetic Surgery.
It is an honor to serve as your President this year. I hope you and your staff will join the call to become involved and support our mission to provide education, professional development, and advocacy to advance the multi-specialty, global discipline of cosmetic surgery and aesthetic medicine. As we celebrate the past and look to the future, our Academy's time is now!
Mark Mandell-Brown, MD
President, American Academy of Cosmetic Surgery
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