November 2018 President's Letter
Tuesday, December 4, 2018
Social media is key to growing your cosmetic surgery practice in today's competitive landscape, but social media's casual nature can open your practice up to dangerous liabilities. There are posts that are great for promotional purposes and engagement, but others that could reflect upon you negatively or even lead to legal trouble. Do you know the difference?
In response to the growing presence of cosmetic surgeons on all social media platforms, the AACS Board of Trustees has compiled the AACS list of guidelines to help ensure that our specialty and our members present themselves in a manner that sets the standard for other specialties to look to.
These guidelines include a helpful list of questions to ask yourself before posting. Does this post violate your patient's privacy rights? Does the post contain false, misleading, or unprofessional statements? Does it create liability for you or someone else? Asking ourselves these questions, as well as others in the AACS guidelines will ensure we continue to represent ourselves well as leaders in the world of cosmetic surgery.
As cosmetic surgeons, we're always looking for ways to grow our practice and remain on the cutting edge, whether it's through engaging with the public on social media or by advancing our own education. If you haven't already, be sure to register for the 2019 Annual Scientific Meeting, where we'll discuss technology, new techniques, and other ways to make a positive impact on your patients' lives.
We have just announced the full program for the Annual Scientific Meeting, featuring keynote speakers, focused sessions on skin rejuvenation, hair restoration, body sculpting, and more. It's available on the AACS website, along with information on pre-conference events like the Body and Facial Cosmetic Surgery Cadaver Workshops and the first annual Resident Forum, which is designed to connect aspiring and current leaders in cosmetic surgery.
As always, feel free to reach out to us at firstname.lastname@example.org with any questions, and enjoy the beginning of your holiday season.
Suzan Obagi, MD