May President's Newsletter
Monday, June 4, 2018
We continually strive to maintain our position as the top source of information and trusted leadership in cosmetic surgery. To ensure we are on the right path, your AACS Board of Directors met in Chicago in early May to discuss progress on our current strategic plan and brainstorm for the future. I am happy to report that, today, our fellowship programs continue to grow and attract new talent, our patient education section on the AACS website now features over 40 cosmetic surgery procedures for the public, our Journal is making significant headway on imperatives to reach index status, and our membership and educational programs are strong. I am so grateful for the hard work of our volunteers and staff who lend their talents and time to the nurturing of AACS.
We also dedicated a full day to envisioning an ideal future for not only the Academy, but for cosmetic surgeons and patients, and brainstorming on ways to get there. With the help of an experienced strategist, we developed a new strategic plan that focuses on continuing and supporting positive momentum and AACS’s growth through 2021.
The new strategic plan identifies several key drivers for AACS, including:
- Advocacy - Ensure that state and federal public policy and regulation support cosmetic surgery and aesthetic medicine
- Branding – Raise awareness of AACS across the medical community
- Education - Provide the knowledge and practice that drives safe and high-quality care
- Membership – Expand the AACS community and increase engagement among practitioners with a focus on increasing our reach to residents, increasing the pool of fellowship trained physicians, and growing our membership base
All areas are focused on maximizing the value of your AACS membership in ways that translate into your professional and personal success. You will hear more about this new strategic plan and our goals and initiatives in the coming months, so stay tuned!
In closing, I hope you agree with me that now is a fantastic time to be a part of The American Academy of Cosmetic Surgery. If you know of someone who would make a great addition to AACS, consider referring a member. With each referral, you are entered to win a free year's membership or free registration to the 2019 Annual Scientific Meeting.
As AACS members, we have the unique opportunity to transform not only our own personal and professional careers, but also the field of cosmetic surgery, and by extension, each of our patients’ lives. Jump start summer with eagerness to learn, grow, and transform.
Suzan Obagi, MD