Thursday, January 17

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Thursday at a Glance

9:30 a.m.—5 p.m. Exhibit Hall Hours
8—9:30 a.m. General Session
10:30 a.m.—6 p.m. Live Patient Demonstrations for Cosmetic Surgeons
10:00 a.m.—1:00 p.m. Symposia I
1:00—2:30 p.m. Lunch/Posters in Exhibit Hall
2:30—6 p.m. Symposia II

9 a.m.—5 p.m. Exhibit Hall Hours
8 a.m.—9:30 a.m. General Session: Tear Trough Latest Insights: From Anatomy to Cannula's Injections
  Keynote Speaker: Patrick Trevidic, MD

The tear trough correction is one of the first demands of patients during the aging process of the face. The main factor of tear trough is the absence of superficial fat. Dr. Trevidic will discuss his findings that treatment needs to be both deep and superficial regardless of the techniques selected.
10:30 a.m.—6 p.m. Live Patient Demonstrations for Cosmetic Surgeons
Program directors: Suzan Obagi, MD, and Sabrina Fabi, MD
  Objectives:
After completion of this session, attendees will be able to:
  • Accurately characterize signs of facial aging due to volume loss or mimetic muscle activity, and select the appropriate dermal filler or neurotoxin to optimize results in an office-based setting
  • Appropriately choose the laser modality for the respective skin condition, while minimizing adverse events, in the office-setting
  • Identify and respond to an array of complications from dermal fillers, neurotoxins and laser and devices, in the office-setting
 Fillers
Phil Wershler — Injector and Moderator

Fillers and Toxin
Dee Anne Glaser — Injector and Moderator

Fillers, Toxin and Lasers
Sabrina Fabi — Injector and Instructor
Suzan Obagi — Injector and Instructor

Hands
Sabrina Fabi — Moderator

Laser, Ultrasounds, and Radio Frequency (RF)
Guillermo Blugerman — Moderator

Laser Ultrasounds, and RF
Mitch Goldman — Injector and Moderator
Neil Sadick — Injector Instructor and Moderator

Periorbital (Lower Eyelids)
Suzan Obagi — Moderator
10 a.m.—1 p.m. Symposia I (running concurrently)
S1-01 Breast Implant Revision Surgery: Indications and Use of Capsulorrhaphies, Capsulotomies, Capsulectomies and Grafting Techniques
Program director: Jacob Haiavy, MD, DDS

Objectives:
At the end of this session, participants will be able to:
  • Define breast augmentation complications and describe a systematic way to restore the symmetry to the breasts with surgical procedures consisting of capsulectomy and/or capsulotomy as well as grafting techniques in selected cases
  • Identify the reasons for necessary revisions such as capsular contracture, implant malposition, leakage, rippling, asymmetry and synmastia
  • Demonstrate possible techniques for correction of each problem
 Surgical Correction of Capsular Contracture
Mark Berman, MD

Breast Implant Revision Surgery
Jacob Haiavy, MD

Vertical Mastopexy
Maurice P. Sherman, MD

Breast Reduction
Lane Smith, MD (Invited)

The Difficult Breast Augmentation
James Koehler, MD

My Best and Worst BAE
Abraham Zachariah, MD (Invited)
S1-02 Don't Gamble on Your Marketing Plan: What's New and What Works in Cosmetic Surgery
Program director: Melanie Palm, MD

Objectives:
After completing this course, the attendee will be able to:
  • Recognize meaningful and erroneous marketing initiatives within a cosmetic surgical focused practice
  • Develop a balanced internal and external marketing plan to generate recognition of an aesthetic or surgically-focused practice
 Opening Remarks
Melanie Palm, MD, MBA

Methods to Improve your Conversion Ratios for No-shows, Reschedules and Consults
Pamela Nease

Make Your Waiting Room Work for You
Risa Goldman Luksa

WOW to WOM — Turning Wowing Experiences into Word of Mouth Marketing and Event Marketing Secrets
Tracy L. Drumm

Q&A for speaker panel

Avoiding the 5 Most Common Mistakes Marketing Your Practice
Catherine Maley, MBA

An Evidence-Based Look at Reputation Management and Practice Marketing
Robert Baxter

The Secret to Success in Social Media for Aesthetic Surgeons
Jake Laban

Pearls from My Practice: Brand Identity and Community Partnerships
Melanie D. Palm, MD, MBA

Gaining the Competitive Advantage through Public Relations
Peyton Robertson

The Importance of Media Relations
Jeff Fischer

Ten Little-Known Ways to Improve Your Website Rankings
Joseph Stevenson and Kenny Eliason

That's Not Real, It Must Have Been Photoshopped—Medicolegal Considerations in Best Marketing Practices
Lori Varaich, JD

Q&A for speaker panel
S1-03 Comprehensive Cosmetic Surgery for Men
Program directors: Angelo Cuzalina, MD, DDS and Bob Shumway, MD

Male Contouring
E. Antonio Mangubat

Overview about Male Patient Cosmetic Surgery in Our Practice
Guillermo Blugerman

Male Body Implants
Paul Chugay

High-Definition Liposculpture for Male Patients
John Millard
1—2:30 p.m. Lunch/Posters in Exhibit Hall
2:30—6 p.m. Symposia II (running concurrently)
S1-04 Innovations in Hair Restoration Surgery
Program directors: Marco Barusco, MD, and Steven Hopping, MD

Objectives:
At the conclusion of this program, attendees should:
(1) Be able to accurately diagnose Male and Female Androgenetic Alopecia (AGA) and formulate a differential diagnosis
(2) Be able to define potential treatment strategies for treating AGA in males and females including medical and/or surgical therapies
(3) Be able to medically treat patients presenting with AGA and/or when to refer them to the appropriate specialist for further workup
(4) Be able to determine if a patient presenting with AGA is a candidate for surgical hair restoration, taking into account his or her age, degree of hair loss, donor hair availability, potential for future hair loss and surgical expectations
(5) Have a working knowledge of the current techniques used in hair restoration sur gery (Follicular Unit Transplantation and Follicular Unit Extraction) and be able to offer education on these procedures to the patient
(6) Be familiar with the new advancements and current research being done in the field of hair restoration surgery

Welcome and Introduction: The State of Hair Restoration Surgery and the ASHRS
Marco Barusco, MD

SESSION I — Contemporary Hair Restoration Surgery
MODERATOR: E. Antonio Mangubat, MD

Diagnosis and Medical Teatment of Male and Female Pattern Hair Loss
Steve Hopping, MD

Hair Restoration Surgery for Male Pattern Hair Loss
John Porcaro, MD

Hair Restoration Surgery for Female Pattern Hair Loss
Carlos Puig, DO
  SESSION II — Donor Hair Harvesting Strip vs. Follicular Unit Extraction (FUE)
MODERATOR: Carlos Puig, DO

Donor Harvesting: Strip
Paul Rose, MD, JD

Donor Area Harvesting: Follicular Unit Extracting (FUE)
Sara Wasserbauer
  SESSION III — Special Situations
MODERATOR: Steve Hopping

Surgical Strategies for Extensive Hair Loss
Robert Leonard, MD

Hair Transplantation in Trauma Patients
E. Antonio Mangubat, MD

Facial Hair Transplantation
Francisco Le Voci, MD
  SESSION IV — New Advances and the Future of Hair Restoration
MODERATOR: Neil Sadick, MD

Advances in Wound Healing: Acellular Matrix, PRP, etc.
Gary Hitzig, MD, FACS

Advances in Tissue Storage and Graft Survival
Marco Barusco, MD

Cellular Therapy and Hair Regeneration
Neil Sadick, MD
S1-05 Using and Creating Interactive Dealogue to Maximize Your Social Media and Minimize Marketing Expenses*
Program director/moderator: Robert Burke, MD, DDS, FACS

Objectives:
(1) Provide an introduction to social media and the use of web-based technologies to create interactive dialogue.
(2) Various types of social media will be discussed as well as their applications to cosmetic surgery practice. The honeycombed interactive frameworks of these media will be reviewed as they relate to social media services aggregation platforms.
(3) Branding , reputation management and marketing will be integrated into the discussion of the use of this interactive dialogue.

Is Your Social Media Marketing Investment Building Someone Else's Content?
Keith Veseleny

Cutting Through the Facebook Noise: How to Make Sure Your Audience Sees your Messages
Monique Ramsey

Online Reputation Management: What you Don’t Know Can Hurt You!
Ann Cohen

How to Generate Tons of Media Coverage for Free Using This One Social Media Strategy
Matthew Scott

Social Media Branding and Marketing Using Your Own You Tube Channel
V. Thomas Barnes, MD

Cross Channel Opportunities in Social Media
Ann Cohen

In Synch: Making Your Online and Offline Brand and Voice Congruent
Monique Ramsey

How to Use Social Media to Integrate (Brand Journalism) with Your Unique Physician Brand Marketing Platform, Both Online and Offline
Matthew Scott

How to Use Twitter to Funnel Traffic to Your Content Factory
Keith Veseleny

Question and answer
All presenters and moderator
S1-06 Medical Legal Advanced Seminar: An Out-of-the Box Look at the Problems We All Face
Program director: Ronald Fragen, MD

How to Prevent and Deal with Lawsuits as a Physician
Ronald Fragen, MD, FACS, FICS

Claims Made Vs. Occurrence Forms
James P. McMahon MS, CPHRM, ARM

Medical Experts: What the Defense and Plaintiff Look For
Ken Zueutel, Jr., Esq.

How I Prepare as a Medical Expert
Robert Jackson, MD, FACS

Defending Complaints and Reports Filed With State Medical Boards
Peter Gaido, JD

Doctors use of foreign-sourced injectables
Andrew Ittleman, Esq, and Mitchell Fuerst, Esq

Q&A
6—7:30 p.m. Welcome Reception in Exhibit Hall

* Non-CME course

CME Evaluation

To complete your CME Evaluation, click on the appropriate link below. Your responses are very important, as they will help the Academy further improve our educational programs in the future. Your evaluation must be completed in order to receive credit for attending.

Board Review Course on Tuesday, Jan. 15 and Wednesday, Jan. 16

Pre-Conferences on Wednesday, Jan. 16

All sessions on Thursday, Jan. 17

All sessions on Friday, Jan. 18

All sessions on Saturday, Jan. 19

CME Certificates

Your CME Certificate will be available one month from the date of the meeting, pending completion of the CME Evaluation above.

  • Members: Your CME Certificate will be available in the AACS CME Repository. You will be notified via email when the certificate is available.
  • Non-members: A PDF of your CME Certificate will be emailed to you.

For questions or more information, please contact LaTanya Stovall at lstovall@cosmeticsurgery.org or by phone at 312.981.6779.